Media Relations: the mouse and the spider/ August 31, 2009:
...Disney keeps growing and growing and growing. One wonders what the debt load of this company is these days. (And there's something that people never thought about before recent years. I wonder if it's possible for a media company like this to hit the official "too big to fail" point. But I digress.)
The puzzling thing about this transaction is that Disney just licensed several of its characters to Boom Studios. You'd think that if this was in process for a while -- and given the sheer size of the transaction, it must have been -- that they'd have held off and given the license to Marvel. Though, that said, the puzzling thing about giving the license to Boom in the first place is that Gemstone Publishing has long held the rights to most of the Disney characters. Though, given Gemstone's recent struggles, Disney may have been thinking of pulling the licenses, or at least was understandably reluctant to give them new business. Even on Gemstone's own site, there's an ad for a title that Disney gave to Dark Horse.
In any event, as the story notes, this is going to allow Disney access to expertise to reconnect with the young male market. In theory, at least. It is interesting to see that Marvel's movies -- as opposed to their comics -- really do connect to that young audience, while the superhero comics audience is aging and shrinking. You'd think that the film success would indicate that Marvel could connect with the younger audience in its comics, but strangely, that doesn't happen. The youth audience seems profoundly disinterested in the source material for the films....