The below entry is what happens when too much time collides with Youtube and a certain mindset. Parts are kinda/sorta Not Safe For Work, but your mileage may vary.
So I think we can agree that perhaps Germany has a ...
different aesthetic when it comes to certain types of ads than does the US.
What I don't get is ... is all the sergeant (or whatever he is) objecting to is the fact of it having been done, or did the guy do something specific? "Das is die bundeswehr"/"This is the army!", that I get. I just didn't get a single solitary word anyone else said before that.
Mind, the below ad actually has aired here, if usually after hours and in weird cable backwaters. Because men will do Anything (or, you know, EVERYTHING) for Their Woman! ... or for Good Sex. Whichever.
Other countries also seem to have an interesting way of encouraging men to buy these products.
The ad below would absolutely not fly here; the only place you could show it without getting peoples' knickers all twisted would be maybe Logo or Bravo. (Where it would be successful for all the wrong reasons, one suspects.) But it would be entertaining to see it on G4 during Unbeatable Banzuke or Ninja Warrior, just to see what the audience would make of it.
The UK and the Netherlands get what I have to admit is an ad that is cool, yet kind of creepy, what with the sexual and affectionate implications. The product is either not sold in the US or gets a very different ad take. (Seriously, someone could take that ad and turn it into a short story for Circlet's new e-book solicitation, "Up for Grabs", almost without changing anything. Almost.)
And, vaguely related, South Africa has a most peculiar way of encouraging people to make major life-changing purchases -- or rather, one wonders who it's meant to encourage, and precisely which features are being highlighted. (NOTE: ACTUAL REARWARD NUDITY AND IMPLIED NAUGHTY BITS. POSSIBLY NOT SAFE FOR WORK.)
And finally, even more vaguely related, I would
so love to have heard Whitney Houston sing the song referred to at the beginning of the video below. (You can pretty much bail after the 50 second mark.) I assume that the show was live, or else the poor woman sans clue would have been bleeped. (But seriously, someone should write and/or record that song. Possibly as the soundtrack to a version of the German ad that triggered this whole thing.)